Let's Talk 2000

"The heartbeat of 2000 A.D. from cyberspace"

September 1, 1998, Volume 4, Issue 9, a monthly bulletin

Topics covered in this issue:

The Millennium Doctor Speaks
News from the Field: Talk from the Forum: New Millennial Sites: Contact Information

The Millennium Doctor Speaks:
"Taking the pulse of 2000 A.D."

Are you a member of your city's celebration 2000 task force? If so, please drop me a short email and tell me where your city is in the millennial organizing process. I am looking for folks to interview for future features on city's in celebration of the millennium. If your city is like mine, things have really picked up lately. If you don't know what is happening in your city, why don't you call the mayors office and ask if any commission or task force is preparing to welcome the new century. If you find a contact person, please email their name and contact information to me.

Day 500 to the year 2000 in August was met with a flurry of announcements by businesses and millennial comissions. President Ernesto Zedillo of Mexico presented the national committee which will coordinate Mexico's celebration of the new millennium, to reaffirm its national pride and cultural richness.

Back in the U.S., peace activists pulled off the Tree Island Millennium Gathering with some 60 participants in Oregon. Many felt the opportunity to meet other internet activists was worth the trip. At this point, however, it appears unlikely that any formal alliance outside cyberspace will emerge from the gathering. Some privately question whether the meeting's New Age tilt has put it more out of the civic mainstream than organizers intended. Get the post-conference report by Hillel Schwartz at: http://www.CountUp2000.com/day500

It is becoming apparent that the bimillennium is being shaped as much by commercialism as activism. Our lead story tells how Everything2000.com is now tracking U.S. trademarks relating to "2000" and "millennium." We also run a story on how Times Square 2000 has given Home Shopping Network the TV exclusive to retail its merchandise. Idealism, still has a strong pull. Read our report on the Mars Society and their founding declaration just issued.

Sadly, millennial idealism can easily turn violent. One flash spot I am keeping my eyes on this month is Israel and the West Bank. In the midst of Israel approving a "10 plus 3" proposal, the Associated Press reported Sunday that ultra-nationalist "Jewish militants threaten Netanyahu, Islamic sites." This is especially chilling in a country that was tramautized by the assasination of its previous Prime Minister in 1995 by religious zealots. The lack of progress in making peace, has seriously hurt tourism in the Holy Land the past 24 months, calling into question whether Israel in general, or Bethlehem in specific can rebound in time for 2000 to celebrate where the first millennium began.

News from the Field:
"Here is the latest news on year 2000 efforts."

EVERYTHING 2000 LISTS MILLENNIUM TRADEMARKS
Seattle--(Business Wire)--Aug.18, 1998--Everything 2000, recognized as a leading source of millennium news and information, is now listing all current millennium trademarks on its web site http://www.everything2000.com

As January 1, 2000 approaches, more and more companies are interested in using brand names, slogans, and other trademarks incorporating the word 'millennium' and related terms. Currently, the U.S. Patent and Trademark Office has more than 3,500 pending applications and registrations for marks containing millennial and year 2000 related words. The result is near-gridlock, as many are seeking to register identical or similar millennium marks.

Everything 2000 will now include an exhaustive list of trademarks containing the word 'millennium'. This information was compiled by Dechert Price and Rhoads, the law firm whose well-known Annual Report on Trends in Brand Name Selection has appeared in The New York Times, The Wall Street Journal, CNN and National Public Radio.

Glenn Gundersen, a trademark law partner in Dechert's Philadelphia office and author of the book Trademark Searching, reports that interest in 'millennium' marks began nearly a decade ago and has intensified each year since. 1998 applications are being filed at the fastest pace ever. 'In the first four months of 1998, nearly 300 applications were filed for new marks containing variations on the word 'millennium',' notes Mr. Gundersen. 'The word is now more popular than '2000', which appears in approximately 275 applications so far.'

Dozens of companies have filed applications claiming the 'Official' product or service of the millennium. Everything 2000 now includes a list of filings for the 'Official Candy', the 'Official Beer', the 'Official Binocular', the 'Official Light Bulb', the 'Official Vending Machine' of the Millennium, and many more.

'There is no official U.S. organization similar to an Olympic organizing committee or Bicentennial commission to oversee millennium activities or marketing. The significant milestones of year 2000 and a new millennium are being self-governed by capitalism, activism, and trademarks,' says John Locher, founder and publisher of Everything2000.

The millennium has become extremely popular as a brand name and company name, accounting for hundreds of marks appearing in Everything 2000's list. 'The word 'Millennium' has come from nowhere to become one of the most frequently sought trademarks,' observes Mr. Gundersen. 'While it may be possible for hundreds of companies to each claim trademark rights in variations on 'Millennium' or '2000' in their categories, it's a very crowded field. Naming a product or business 'Millennium' will not help you stand out from the crowd, and in many categories may simply be unavailable.'

The following chart from Dechert Price and Rhoads, Philadelphia shows growth in the popularity of these terms as measured by new trademark application filings with U.S. Patent and Trademark Office:

          Millennium          2000 [label]
1997 404          657
1996 234          465
1995 132          393
1994 51          305

The Millennium trademark list will be updated periodically by Dechert Price and Rhoads and found at http://www.everything2000.com. For information, contact: John Locher johnleverything2000.com.

TIMES SQUARE 2000 AND HOME SHOPPING NETWORK SIGN DEAL
New York--(Business Wire)--August 19, 1998-- Countdown Entertainment and The Home Shopping Network have signed an agreement that will make The Home Shopping Network the exclusive direct-response television retailer for Times Square 2000, the Global Celebration at the Crossroads of the World. "The partnership with Home Shopping will extend the reach of New Year's Eve in Times Square and provide an international distribution network for Times Square 2000 licensed products," said Jeffrey A. Straus, President, Countdown Entertainment.

According to the agreement, Times Square 2000 licensed products will be marketed to Home Shopping Network viewers in the USA and selected cities in Europe, Asia and Latin America. In addition, Times Square 2000 collectibles will be cross-promoted on the USA Network and the Sci-Fi Channel, according to Straus.

The Network will offer historic, unparalleled access to authentic artifacts and commemorative items associated with the Times Square celebration, along with unique limited-edition collectible pieces, commemorative books and other more whimsical items. Chief among the authentic items will be 144 of the actual bulbs that adorn the famous New Year's Eve Ball.

Selected items will be first offered over Thanksgiving weekend -- the 400 day countdown mark -- and will continue on December 31, 1998 and throughout 1999. The Network's coverage will culminate in a live broadcast from Times Square and the most famous New Year's Eve party in the world on December 31, 1999, offering viewers a chance to literally bring home a piece of the celebration.

Times Square 2000, the Global Celebration at the Crossroads of the World, will begin at 7 a.m. Eastern Standard Time, December 31, 1999, when the New Year arrives in the South Pacific. Giant Panasonic Astrovision screens placed throughout Times Square will broadcast the sights and sounds of people and their cultures from around the world as the dawn of the year 2000 travels across the globe. The celebration will continue until the New Year has been observed in all 24 time zones.

The Times Square Business Improvement District and Countdown Entertainment are the organizers and official sanctioning body of the annual Times Square New Year's Eve celebration, including Times Square 2000. Countdown Entertainment is a marketing management and consulting services company specializing in the Times Square area, which represents the owners of the New Year's Eve Ball and One Times Square, the building upon which the Ball is lowered. The Home Shopping Network, a USA Company (NASDAQ:USAI), pioneered the electronic retailing industry in 1977. Its 24-hour programming reaches 70 million households via cable, broadcast television and satellite dishes. The Home Shopping Network also owns the Internet Shopping Network (ISN, located at http://www.isn.com), one of the largest electronic retailers on the Internet, holds interests in shopping channels in Germany and Japan, and recently launched Home Shopping en Espanol, a joint venture with Univision. For information, contact: David Ender, The Home Shopping Network (727) 572-8585 ext. 5318, Janet Wootten, Rubenstein Associates, Inc. (for Times Square 2000) (212) 843-8032.

1998 STATE OF THE FUTURE REPORT RELEASED
The Millennium Project of the American Council for the United Nations University has released a second annual review of global change, entitled 1998 State of the Future: Issues And Opportunities, a 304 page volume (ISBN 0-9657362-1-0). Dr. Harlan Cleveland, former US Ambassador to NATO and president of the World Academy of Art and Sciences, considers this book, "the most comprehensive work on the global future that has ever been done." The volume distills 15 global issues and 15 global opportunities from hundreds of trends and developments identified by an international panel of some 300 policy makers from 60 countries.. The editors claim the "framework provides a context for global thinking and potential for improved understanding of how humanity could work together as the millennium--perhaps the greatest teaching moment in history--approaches." Additional sections of the book focus on global scenarios, both exploratory (to the year 2025) and normative (to the year 2050), lessons and questions from history, and an annotated bibliography of over 250 scenarios. The full text of this volume will not be on the web site like the 1997 edition. Copies can be ordered from: The Millennium Project, American Council for the United Nations The Millennium Project, American Council for the United Nations University 4421 Garrison St., NW, Wash., DC 20016 USA, Phone/Fax 202-686-5179, email acunu@igc.org and http://millennium-project.org

US CATHOLICS TO HOST MILLENNIUM CONVOCATION
The U.S. Bishops subcommittee for the Third Millennium expects to gather several hundred participants this September 18th - 20th in Denver, Colorado for the fourth National Lay Forum to prepare to the Jubilee Year. The theme of the gathering will be "A Reconciling Church." Those responsible for prepare for the Jubilee Year 2000 from various dioceses around the country are expected to attend. Specific pastoral practices and programs for 1999 and the Jubilee Year 2000 will be proposed. The Roman Catholic practice of celebrating the century-end as a Holy Year dates back to the year 1300. Commemorations of the Great Jubilee of Christ will start on December 24, 1999 and occur both in churches around the world and at the Vatican, where some 25 million visitors are expected attend. For information on the national Denver conference see the NCCB/USSC web site at: http://www.nccbuscc.org/jubilee/whatsnew/conv98.htm

THE MILLENNIUM IN THE MEDIA
"Trends and forecasts for the new millennium." Graham T.T. Molitor. The Futurist, August-Sept 1998, v32 n6 p53(76) (Sixty-five forecasts by one of America's leading futurist)

"Panic Y2K." Sean Paige. Insight, vol 14, No. 33, Sept 98, pp. 14. (What will happen if the millennium bug devastates our computer-based society?)

Talk from the Forum:
"Here is a recap of recent conversations"

THE MARS SOCIETY DECLARATION
In seeking to shape the space agenda for the new millennium, The Mars Society held its founding convention on August 13-16, 1998 at the University of Colorado at Boulder. Over 700 people from 40 countries attended. There were 180 speakers, covering topics ranging from spacecraft engineering and Mars science to politics, economics, law, and the cultural and ethical issues surrounding Mars exploration and settlement.

Every NASA center, every US national lab, and many of America's top universities were represented by the speakers, as was every principal country in Europe, the Far East, North and South America, Australia, and New Zealand. The conference was covered by much of the world's leading press, including newspapers such as the New York Times and broadcasts such as ABC news or Agency France Press.

The Mars Society plans a campaign to double the funding of US Robotic exploration to Mars and build a Mars simulation base in the Canadian Arctic by the summer of 2000. Prominent at the conference was Dr. Robert Zubrin, former senior engineer at Lockheed Martin, who proposed a "human-to-Mars-direct" plan in 1990. A Mars Society Declaration was ratified and signed by the 700 attendees at the Founding Convention of the Mars Society. The text is as follows:

The time has come for humanity to journey to Mars.

We're ready. Though Mars is distant, we are far better prepared today to send humans to Mars than we were to travel to the Moon at the commencement of the space age. Given the will, we could have our first teams on Mars within a decade.

The reasons for going to Mars are powerful.

We must go for the knowledge of Mars. Our robotic probes have revealed that Mars was once a warm and wet planet, suitable for hosting life's origin. But did it? A search for fossils on the Martian surface or microbes in groundwater below could provide the answer. If found, they would show that the origin of life is not unique to the Earth, and, by implication, reveal a universe that is filled with life and probably intelligence as well. From the point of view learning our true place in the universe, this would be the most important scientific enlightenment since Copernicus.

We must go for the knowledge of Earth. As we begin the twenty-first century, we have evidence that we are changing the Earth's atmosphere and environment in significant ways. It has become a critical matter for us better to understand all aspects of our environment. In this project, comparative planetology is a very powerful tool, a fact already shown by the role Venusian atmospheric studies played in our discovery of the potential threat of global warming by greenhouse gases. Mars, the planet most like Earth, will have even more to teach us about our home world. The knowledge we gain could be key to our survival.

We must go for the challenge. Civilizations, like people, thrive on challenge and decay without it. The time is past for human societies to use war as a driving stress for technological progress. As the world moves towards unity, we must join together, not in mutual passivity, but in common enterprise, facing outward to embrace a greater and nobler challenge than that which we previously posed to each other. Pioneering Mars will provide such a challenge. Furthermore, a cooperative international exploration of Mars would serve as an example of how the same joint-action could work on Earth in other ventures.

We must go for the youth. The spirit of youth demands adventure. A humans-to-Mars program would challenge young people everywhere to develop their minds to participate in the pioneering of a new world. If a Mars program were to inspire just a single extra percent of today's youth to scientific educations, the net result would be tens of millions more scientists, engineers, inventors, medical researchers and doctors. These people will make innovations that create new industries, find new medical cures, increase income, and benefit the world in innumerable ways to provide a return that will utterly dwarf the expenditures of the Mars program.

We must go for the opportunity. The settling of the Martian New World is an opportunity for a noble experiment in which humanity has another chance to shed old baggage and begin the world anew; carrying forward as much of the best of our heritage as possible and leaving the worst behind. Such chances do not come often, and are not to be disdained lightly.

We must go for our humanity. Human beings are more than merely another kind of animal, --we are life's messenger. Alone of the creatures of the Earth, we have the ability to continue the work of creation by bringing life to Mars, and Mars to life. In doing so, we shall make a profound statement as to the precious worth of the human race and every member of it.

We must go for the future. Mars is not just a scientific curiosity; it is a world with a surface area equal to all the continents of Earth combined, possessing all the elements that are needed to support not only life, but technological society. It is a New World, filled with history waiting to be made by a new and youthful branch of human civilization that is waiting to be born. We must go to Mars to make that potential a reality. We must go, not for us, but for a people who are yet to be. We must do it for the Martians.

Believing therefore that the exploration and settlement of Mars is one of the greatest human endeavors possible in our time, we have gathered to found this Mars Society, understanding that even the best ideas for human action are never inevitable, but must be planned, advocated, and achieved by hard work. We call upon all other individuals and organizations of like-minded people to join with us in furthering this great enterprise. No nobler cause has ever been. We shall not rest until it succeeds.

***Interviews with Dr. Zubrin can be arranged through mzubrin@aol.com. If you would like to add your name to the list of signatures, you can do so electronically by using the sign-up form on the website at http://www.marssociety.org

New Millennial Sites:
"Here are new sites in cyberspace"

COUNTDOWN 2000:"from millennial hype to Y2k"
John Letts has pulled together a master-site of year 2000 interests, ranging from celebrations, travels, hype, apocalypse, prophecies, books and shopping. Worth bookmarking.
http://www.countdown2000.com

THE MILLENNIUM REPORT: "500 global events, projects and travel links"
David Woolfson, of Toronto has released a Canadian based web site, filled with turn of the millennium, Y2K, destination and entertainment. For some viewers, large file sizes and a frames interface will make it difficult to navigate.
http://www.2000cdn.com/

PROJECT 2000: "24 Hours of Peace on Earth Broadcasts "
A French/English site from Geneva Switzerland promoting cooperation in millennium broadcasts for New Years 2000.
http://www.gic.ch/project2000/home2000/INDEX2.HTM

Contact Information:
"Your link to the third millennium"

Talk 2000 Forum Home Page: http://www.talk2000.org

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Editor: talk2000@rmi.net
Jay Gary, aka The Millennium Doctor
author, The Star of 2000
(719) 636-2000 Phone
Publication keywords: millennium, events, groups, books, usenet
This issue of "Let's Talk 2000" is copyright © 1998 by Bimillennial Press, Inc.
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